Super Bowl XLI is sure to be the most over-hyped event in history—that is, until next season. Every year the annual event swells in size not only in vewership, but in money and exposure as well. Add in a mix of uncommonly juicy storylines, and you’ve got a media and advertising giant on your hands. But before you get caught up in things like pioneers in African-American coaching history, superstars like Peyton Manning and Brian Urlacher making it to their first Super Bowl, and other issues of a trivial nature, first consider the impact of this event on important things like advertising and the opportunity to make a TON of money.
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